This article is for business owners who have ever thought about getting their business on television in a favorable way without using a publicist.
Game shows now are based a lot on reality. While some will give you no chance to promote or talk about your business. There are some new game shows that are all about business. The Apprentice is a weird hybrid, where contestants are trying to get a JOB. Many of them have successful businesses at the time they appear on the show. They know a job and connections with Trump will give them a lifetime of opportunities to promote their business. Business owners along with life-long career seekers compete.
A new crop of shows give the business owner a chance to showcase their business. Shark Tank and Dragons Den are just the beginning. They allow an entrepreneur to ask for an investment in their business. The general result, whether the business gets a cash infusion or not is that the business gets new interest by the consumers. People who had never heard of the products before they appear on the show, order and search for them on the web after the show. If your website is good, you can convert that traffic into cash paying customers. The game shows website will reference the owner and the business for many months following their appearance. It almost creates a national publicity tour for the business owner. People all over the world watching via the internet will also get to see a business.
As long as you make a good impression on the show, you don't have to win the show to get the publicity. If you can make a good connection with the audience and tell your story in a way that impacts and engages them, you are a winner.